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Pantone 448 C
22.29
In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
27.69
In defense of Pantone 448 C, the so-called 'ugliest color'
28.23
Cigarette packaging: Can sludge-like color deter smokers?
23.27
Is Pantone 448C the world's ugliest color? According to an advisory team that came up with the design for the Australian government's plain cigarette packets, it might just be. Over three months,
23.61
In Defense of Pantone 448 C
27.36
The Unattractive Color of Cigarette Packaging: Pantone 448
29.54
