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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
22.24
Plain tobacco packaging
20.95
In many countries, cigarette packaging is intentionally designed to look plain. Governments require muted colors, standardized fonts, large health warnings, and graphic images to reduce the product's visual appeal. The goal is
21.02
Cigarette packets are changing drastically from today
29.71
When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus
25.13
In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
28.24
Pantone 448 C
29.66
